COLLAGEN Elixir™

14-Day Social Media Campaign Guide

When you first get your hands on the brand-new Collagen Elixir, you’ll want to tell the whole world about this little bottle of amazing. This guide will walk you through how to run a scroll-stopping social media campaign.

 

I’m important: This information is for my Isagenix Europe members only. This social media campaign is NOT intended for use in countries where Collagen Elixir is only available NFR (such as Canada) where sharing NFR products on social media or in gyms, salons etc. is prohibited.

How to use this guide

Sharing images & videos

You’ll find a ‘Post of the Day’ for each day across 14 days. For the post, you’ll find an image or video idea. Some are provided for you with a link to download them, but some of the content you will need to create yourself. (but don’t worry, we’ve got your back and we’ll guide you through how to create scroll-stopping content!)

 

Writing content

Each ‘Post of the Day’ has suggested written content (unless it’s just a video for your social media ‘stories’) but it’s really important to stay authentic, so feel free to modify and your own personality and flair.

Remember to never exaggerate claims or use filters for your transformational images. By using a blend of your own images, your own creativity and modifying the written content, you’ll create unique and authentic content that will really help you to connect with your audience.

Selling Simplified

STEP 1:

If someone asks for more information on Collagen Elixir, send them this video which explains the science behind the product.

Little Bottle of Amazing

 

STEP 2:

After they’ve watched the video, send them the appropriate pricing images

Pricing Images

 

STEP 3:

Once they told you which pack they want, send them a Recommended Cart through either the IsaLife app, Penny app or directly through your Back Office.

How to share a Recommended Cart

Other Resources

If you want to understand more about the Isagenix compensation plan and how Collagen Elixir can help you build a boss business, take a look at the You Share, They Share, Repeat.

Preparing for your social media campaign

Before your Collagen Elixir order arrives, start warming up your social audience and create some engagement. Here are some ideas to get you started:

Ask your audience questions like:

‘I need your help, what’s your top tip for managing your time effectively?’

‘I need your help; which trainer is your favourite on Peloton?’

‘I need your help; which dinner delivery service is your favourite?’

PRO TIP: Use the QUESTION or POLL sticker on your Instagram stories for more engagement

Facebook Post/Instagram Story

Continue to share recommendations that aren’t related to Isagenix before and during your campaign. Here’s some ideas of what you can recommend:

  • Books
  • Netflix series
  • unique gifts you received
  • recipes
  • apps
  • children’s toys

Tips for taking Before, Progress and After Photos

6 Steps to taking scroll stopping images.

  1. Use the same lighting and background for before and after photos. A poorly lit ‘before’ photo followed by a flattering angle and lighting in an ‘after’ shot looks unauthentic. Make sure you’re in the same place, at the same time of day with the same lighting to let the product results do the talking.

  2. For product shots, opt for flat lay. It’s the easiest set up to get right from home. Take the shot from a birds-eye view and use a square template for the best result.

  3. Shoot in natural light. This is the number one rule. Shoot near a large window or glass doors and try different places until you find that insta worthy snap.

  4. Use a basic background. Tabletops, wooden floorboards, bench tops, marble tiles and fresh bed sheets work well.

  5. Tell a story. Do you drink elixir with your breakfast smoothie bowl? Then put it in your picture – you’re now telling the story of your morning routine.

  6. Focus on one colour palette. This helps make sure everything matches.